The Need:

In a world grappling with the consequences of poor dietary choices, the imperative to address the global health crisis has never been more critical. Poor diets contribute to 1 in 5 deaths globally, with non-optimal sodium intake being a primary culprit. The USDA recommends a reduction of over 30% in sodium levels in foods to combat this crisis. The challenge lies in achieving this reduction without compromising the saltiness perception consumers crave. Enter our novel compound, a flavorless salt enhancer derived from cumin spice, offering a breakthrough solution to enhance saltiness while enabling substantial sodium reduction.

The Technology:

Our proprietary salt enhancer is a revolutionary compound extracted from cumin spice, designed to intensify, increase, and strengthen the saltiness perception in food products. This groundbreaking ingredient allows for a reduction in sodium content without sacrificing the desired taste experience. At an astonishingly low dosage of 1 mg/kg (1 ppm), it is highly effective and, with its flavorless nature, seamlessly integrates into any food or beverage product, ensuring an undisturbed sensory experience for consumers.

Commercial Applications:

• Bakery Products: Improve the saltiness profile of bread, crackers, and pastries.
• Snack Foods: Enhance the taste of chips, pretzels, and other salty snacks.
• Processed Meats: Optimize flavor in deli meats, sausages, and cured products.
• Ready-to-Eat Meals: Elevate the saltiness perception in convenience foods.
• Condiments and Sauces: Enhance the overall taste profile of sauces and condiments.

Benefits/Advantages:

• Health Conscious Formulation: Enable a significant reduction in sodium content, aligning with global health recommendations.
• Versatility: Applicable to a wide range of food and beverage products, providing flexibility in formulation.
• Low Dosage Requirement: Highly efficient at just 1 mg/kg (1 ppm), ensuring cost-effectiveness.
• No Aversive Taste Attributes: Preserves the natural flavor profile without introducing unwanted taste elements.
• Lucrative Market Opportunity: Tap into the thriving low-sodium market in the US, valued at over 60 billion dollars.